SINGAPORE, 21 December 2009:-
Carlo Rino is excited to announce that 石欣卉(Sing Shi Xin Hui), the first runner-up of Project Superstar 2005, and winner of “Best New Artiste” at the Singapore Hits Awards 2007, has been appointed as the brand ambassador of Carlo Rino in Singapore.
As part of her role, Xin Hui will be featured in Carlo Rino’s Spring/Summer 2010 marketing campaigns, and be involved in both retail and promotional activities. Kick-starting her tenure as brand ambassador of Carlo Rino, a limited edition collection of bags personally designed by Xin Hui will be launched, and will be available in leading department stores and Carlo Rino boutiques in March 2010.
“We are pleased to announce our association with Xin Hui, and we believe that her appointment as brand ambassador is in complete synergy with our plans to reposition and reinforce the brand image, to capture new market share in Singapore & Malaysia in 2010,” says Daniel Chiang, Director, Carlo Rino.
“We wanted a vibrant and young Singaporean personality who could accurately represent the Carlo Rino image. With her vivacious personality and passion for music, we felt that Xin Hui would be the perfect ambassador for our target audience, to reflect the new dynamic direction of the brand.”
Xin Hui enthuses, “I was thrilled to hear that I would be working with Carlo Rino as a spokesperson. I love bags, and was quite overwhelmed when I found out that I would have the opportunity to partake in the design process of a limited collection of bags! I am looking forward to an exciting partnership with Carlo Rino, and discovering what our combined creative talents will conceive.”
Xin Hui’s association with Carlo Rino signals an exciting time for the brand – her first appearance for the brand will be at a Lunar New Year Carlo Rino event on 23 January 2009, at BHG Bugis Junction, where a series of Valentine’s Day handbags, inspired by Xin Hui’s personal love experience, will be unveiled to Carlo Rino VIPs and Xin Hui’s fans.
